UFO Museum

Museum Branding Redesign and Website

Scope

Branding Design, UX/UI Website Design

Skills Used

Branding, Graphic Design, Website Design

Tools

Adobe Illustrator, Adobe Photoshop, Sketch

Overview

The comprehensive redesign of the UFO Museum's branding across print, digital, and environmental platforms. The deliverables included brand identity and assets, exhibition assets and space, and a website.



website

brand identity

exhibition

Brand Identity

Concept

The identity concept drew inspiration from the government's confidentiality surrounding UFOs and the media's manipulation of their narrative. It focused on incorporating secrecy and official documentation elements to bridge the analog and digital design.



website

brand identity

exhibition

Exhibition

"They Are Watching"

The exhibition delves into the intriguing world of alien abduction, shedding light on an extensively documented phenomenon. While alien abductions are widely known, the exhibition takes a unique approach by showcasing evidence in the form of objects implanted in the bodies of abductees. It chronicles the experiences of individuals who have encountered close encounters, enduring captivity, examinations, and the mysterious implantation of objects through captivating narratives.

Exhibition Space and Identity Branding

Outdoor Promotion

Invitation



website

brand identity

exhibition

Website

The re-design of the UFO Museum's responsive website embraces the concept of "Project Blue Book" and government documents while seamlessly translating a blue paper book with a visually appealing design that mimics the texture and aesthetics, evoking a sense of secrecy. Each color used in the design will correspond to a specific site category, enhancing user navigation and ensuring a cohesive browsing experience.

Design

Desktop

Mobile

Website Strategy