👋Hello!
I’m Ifah Pantianonta
I'm a Creative Strategist and Designer who believes that design is not just about creating beautiful visuals but also about solving problems. My expertise spans branding, visual design, design thinking, design strategy, UI/UX design, and marketing. I'm passionate about solving problems creatively and developing strategic design solutions that are both practical and impactful. I believe underneath every design solution and craft lies strategy—shaping the outcome to meet the goal and holding power to make a difference.
Based in New York City, USA
Principles & Approach
Creative
Creativity is about visuals, ideas, and execution—the craft of presentation through the right tools, technical skills, and leveraging technology. With my expertise, I transform complexity into simplicity—whether through visuals or experiences—ensuring that ideas are effectively communicated and understood.
Strategy
The power of strategy is not just about explaining and justifying the ‘why?’ but also about managing execution efficiently, ensuring that every design aligns with its goal. Coupled with my expertise and leveraged through design thinking methodology, my approach takes a holistic and user-centric perspective to shape solutions that are both practical and impactful.
My Approach
It is simple. Creative design and strategy are interconnected, working together to bring solutions to life. By leveraging both technical expertise and the right tools, I ensure that design and strategy align cohesively—meeting goals and exceeding them.
Areas of Interest & Expertises
Branding Design
Strategy Design
User Experience Design & Research
Product Design
Creative Storytelling & Presentation
Marketing Strategy
Content Strategy & Execution
Skills
Strategy Design & Research
Design Thinking
Design Research
Interview & Discussion Design
Data Collection and Visualization
Competitor Analysis
Synthesis & Insights Analysis
Finding Intervention and Leverage Points
Personas
User Journey
Workshop Facilitation
Prototype Development and Testing
Project management
Storytelling
Visual Design & UX/UI Design
Branding Design
Graphic Design
Motion design
Video Editing
Book Design and Editorials
Wireframe
User Interface Design
Website Design and Front-End Developing
HTML/CSS
Education
MS Strategic Design and Management
(Scholarship)
Parsons School of Design, The New School
2021 - 2023 | New York, NY
BFA Graphic Design
School of Visual Arts
2015 - 2019 | New York, NY
Digital Marketing Intensive Certificate Program
Brain Station
2023 | New York, NY
What I do. . .
Outside of Design
🍰🥘Food and Dessert is my other passion.
Exploring new cuisines and restaurants and having good, delicious food is soul-healing and lightening my day 🍞. Tasting many different delicious foods and desserts has sparked my appreciation for the art of culinary and intrigue in the delicacy of tastes and decoration.🧁
And that leads to my hobbies in Cooking and Baking👩🍳🍳
In my free time, I mostly look for new recipes and menus to cook and bake, explore new techniques and inspiration for plating and decoration, and try to cook and bake with new ingredients and flavors🥐. Sometimes, it works and sometimes fails, but I truly enjoy the process and training to be precise and patient.⏲️
my food exploration and cooking collection Instagram account @sofahfaraway
Event Planning and Hosting🎈
I sometimes host a little brunch, dinner, or party 🎊 at my apartment for special occasions or theme events 🍾 and invite my friends over. This is where all my skills are combined, integrating my strategy design and design and cooking/baking skills to come up with the plan and organize for food, dessert, activity, and decoration. It’s like working on branding design but expanding it in my own way, and it’s room for me to play and experiment with the craft of experience and design. At the same time, I get to pick up and sharpen soft skills such as adaptability, time management, and budget organization, which enhance my professional skills.
Check out the social events I hosted and executed on the Instagram account @idoeverythingclub
Dance 🪩
You may find me at the dance class studio, where, from time to time, I do K-pop dance choreography💃, and I’m still trying to find my way back to my childhood, re-learning ballet again 🩰. I love dancing and am open to trying new dance styles; just let me know, and I’m down🙌.
Sports⛳️
I have just started to pick up seasonal sports like golf 🏌️♀️and skiing🎿 in recent years. Don’t ask me how many balls I lost on the course or how many times I fell on the slope; it is quite a lot 🤣. Anyway, I am still trying to get better at it, and I enjoy the process and progress of developing my skills and learning the techniques.⛷️
More to explore. . .🧐
At this point, can you tell me that I’m an extrovert? I value experiences in which many different things have caught my interest, and I would like to explore, do, try, or learn more🫖, like pottery-making, jewelry-making, fashion, film photography, hiking, and many more. I view the world as an oyster 🦪, and these hobbies and interests contribute to my personal and professional growth somehow💯. Exploration, hobbies, and interests enhance my skills are align to my core values of continual learning and self-discovery🙂