👋Hello!
I’m Ifah Pantianonta
I'm a multidisciplinary designer who believes that design is not just about creating beautiful visuals but also about solving problems. My areas of expertise include branding, visual design, design thinking, design strategy, and UI/UX design. I'm passionate about collaborating to create designs that are not only visually appealing but also achieve their business goals. I believe that design has the power to make a difference in people's lives, and I'm committed to creating designs that have a positive impact.
Based in New York City, USA
Disciplines & Approach
Visual Design
My experiences as a visual designer enabled me to understand how to turn complexity into simple ideas and visuals. Utilizing my knowledge to create impactful visual communication and understanding the technicalities of creative creation tools to enhance design solutions.
Strategic design
The studies I have acquired provide me with the tools and skills in problem-solving through design thinking methods with a holistic approach. I believe in the power of collaboration because it unites different points of view and expertise, which leads to the most effective and efficient solution. This analytical thinking and foresight allow designs to align with broader organizational goals for user-centric design solutions and innovation.
Approach
Leveraging my understanding of both disciplines allows me to contribute seamlessly throughout the design process. This ensures a cohesive and integrated approach, optimizing the synthesis of visual and strategic elements for a highly effective final product.
Design, to me, is the art and science of transforming ideas into purposeful and visually compelling solutions. It goes beyond aesthetics, encompassing problem-solving, strategy, and a deep understanding of user needs. As a designer, it is my means of navigating complexity with creativity, adaptability, and a commitment to crafting solutions that align with human-centered values and empathize with users.
Areas of Interest & Expertises
Branding Design
Strategy Design
User Experience Design & Research
Product Design
Creative Storytelling & Presentation
Marketing Strategy
Advertising
Skills
Strategy Design & Research
Design Thinking
Design Research
Interview & Discussion Design
Data Collection and Visualization
Competitor Analysis
Synthesis & Insights Analysis
Finding Intervention and Leverage Points
Personas
User Journey
Workshop Facilitation
Prototype Development and Testing
Project management
Storytelling
Visual Design & UX/UI Design
Branding Design
Graphic Design
Motion design
Video Editing
Book Design and Editorials
Wireframe
User Interface Design
Website Design and Front-End Developing
HTML/CSS
Education
MS Strategic Design and Management
(Scholarship)
Parsons School of Design, The New School
2021 - 2023 | New York, NY
BFA Graphic Design
School of Visual Arts
2015 - 2019 | New York, NY
Digital Marketing Intensive Certificate Program
Brain Station
2023 | New York, NY
What I do. . .
Outside of Design
🍰🥘Food and Dessert is my other passion.
Exploring new cuisines and restaurants and having good, delicious food is soul-healing and lightening my day 🍞. Tasting many different delicious foods and desserts has sparked my appreciation for the art of culinary and intrigue in the delicacy of tastes and decoration.🧁
And that leads to my hobbies in Cooking and Baking👩🍳🍳
In my free time, I mostly look for new recipes and menus to cook and bake, explore new techniques and inspiration for plating and decoration, and try to cook and bake with new ingredients and flavors🥐. Sometimes, it works and sometimes fails, but I truly enjoy the process and training to be precise and patient.⏲️
my food exploration and cooking collection Instagram account @sofahfaraway
Event Planning and Hosting🎈
I sometimes host a little brunch, dinner, or party 🎊 at my apartment for special occasions or theme events 🍾 and invite my friends over. This is where all my skills are combined, integrating my strategy design and design and cooking/baking skills to come up with the plan and organize for food, dessert, activity, and decoration. It’s like working on branding design but expanding it in my own way, and it’s room for me to play and experiment with the craft of experience and design. At the same time, I get to pick up and sharpen soft skills such as adaptability, time management, and budget organization, which enhance my professional skills.
Check out the social events I hosted and executed on the Instagram account @idoeverythingclub
Dance 🪩
You may find me at the dance class studio, where, from time to time, I do K-pop dance choreography💃, and I’m still trying to find my way back to my childhood, re-learning ballet again 🩰. I love dancing and am open to trying new dance styles; just let me know, and I’m down🙌.
Sports⛳️
I have just started to pick up seasonal sports like golf 🏌️♀️and skiing🎿 in recent years. Don’t ask me how many balls I lost on the course or how many times I fell on the slope; it is quite a lot 🤣. Anyway, I am still trying to get better at it, and I enjoy the process and progress of developing my skills and learning the techniques.⛷️
More to explore. . .🧐
At this point, can you tell me that I’m an extrovert? I value experiences in which many different things have caught my interest, and I would like to explore, do, try, or learn more🫖, like pottery-making, jewelry-making, fashion, film photography, hiking, and many more. I view the world as an oyster 🦪, and these hobbies and interests contribute to my personal and professional growth somehow💯. Exploration, hobbies, and interests enhance my skills are align to my core values of continual learning and self-discovery🙂