ifah

Personal Branding

Branding Identity Design

About the Project

Crafting a Personal Brand Design across various deliverable materials, including websites, resumes, stationery, etc. The brand reflects Ifah, capturing my identity as a designer and the infusion of my Thai heritage.

Skills Used

  • Branding

  • Typography

Tools

  • Adobe Illustrator

  • Adobe Photoshop


Brand Identity

How I Design as a Designer

I adhere to a straightforward and systematic approach, a philosophy that infuses the creative process with a sense of excitement and fun. By navigating through each step of the design journey with clarity and purpose, I aim to streamline the process and make it an engaging and enjoyable experience. This commitment to an organized methodology ensures that every design endeavor is marked by precision, creativity, and a touch of playfulness.

Brand Identity Construction

Translating Principles into Visual Design

Translating the principles into an exclamation as a visual representation. The visual identity was constructed by leveraging the pronunciation of the designer name "Ifah" “ไอฟ้า” (ai-fah), emphasizing the similar pronunciation and character form between the Thai "ไ" and the English letter "I" (pronounced ai).

Secondary Logo

Primary Logo

Typography and Color

Typography

Usage

Color

Applications