Datature
Marketing & Sale Creative Designs
As a Marketing Designer and Operations, I worked across brand, product, and marketing to support go-to-market and sales initiatives. My work focused on translating complex AI systems into clear, structured visual communication and developing creative assets, product visuals, and digital content for campaigns, social media, and sales enablement. This highlights my contributions to exhibition design materials across industries, as well as motion and video graphics designed to strengthen brand presence and communication.
Branding | Motion Graphic | Print Production | Marketing and Sales Material Design | Content Marketing Strategy
Marketing & Sales Communication Materials
Designed to translate complex AI into clear, accessible narratives for non-technical audiences
Brochures
Designed brochures for exhibitions and sales to communicate Datature’s Vision AI platform through clear, structured content, balancing product capabilities with practical industry applications.
Platform Brochure
A foundational marketing asset presenting Datature’s end-to-end Vision AI workflow, from data preparation to model deployment. Modular layouts and clear visual hierarchy make complex capabilities accessible to both technical and non-technical audiences.
Vi (VLM) Platform Demonstration Video
Developed short-form (5–10-second) demonstration videos for Datature’s Vi (Vision-Language Model), combining UI overlays and real-world imagery to simplify complex AI workflows and highlight product value across industries. Led end-to-end production, from concept development and motion design to final delivery.
Selected Videos Present
Exhibition Visual Display
Designed to capture attention and communicate value within seconds
Pull-Up Banners
Designed industry-specific pull-up banners using real-world use-case imagery to communicate that Datature’s Vision AI applications adapt to different industry contexts.
Selected Work Present
Healthcare and Medical Imaging
*Award-Winning Design Work
The designs received recognition from the GDUSA 2026 Digital Design Awards
For this vertical, I designed a two-banner system to support clarity and depth of information. One banner focuses on use-case visualization within medical imaging, while the second highlights the VLM workflow and fine-tuning process, illustrating how the solution can be integrated into a client’s system. Together, they provide both contextual understanding and technical insight, enabling audiences to quickly grasp real-world application and implementation
Backdrops
Developed a modular backdrop system for Datature’s Vi (Vision-Language Model) launch across multiple exhibitions. One panel communicates the product’s core value, while the other adapts to industry-specific messaging. Designed to work together or independently, the system maintains visual consistency while increasing flexibility, reducing production costs, and supporting reuse across events.
Selected Work Present
Healthcare and Medical Imaging
About Datature
A Singapore- and US-based Vision AI startup providing an end-to-end platform for building, training, and deploying computer vision models, enabling organizations to operationalize visual data. Designed for real-world applications, Datature transforms visual data into actionable insights across industries such as manufacturing, agriculture, healthcare, and logistics.