Cinco Terras Coffee

Brand identity design for a start-up specializing in hotel coffee subscriptions

Internship

Tools

Figma, Adobe Photoshop, Adobe Illustrator

Skills Used

Branding Design

Scope

Brand Identity

Overview

Cinco Terras Coffee has a business system for hotels that aims to achieve a perfect balance between quality coffee and cost efficiency, while keeping the design simple yet refined. The brand identity should reflect the brand's three core values: quality, approachability, and elegance. The overall conceptualization involves designing the brand identity, style guide, icons, and various branding assets.

Cinco Terras Coffee Brand Guideline

Brand Identity

About the Design

The logo embodies value by incorporating symbolic elements: the coffee bean represents the core product, the equal sign signifies equality, and the steam from the coffee machine conveys the high quality of the offering. Designed in a modern art deco style, the logo achieves a harmonious blend, making it suitable for use in the contemporary and luxurious, while its boldness and elegance contribute to a timeless and enduring aesthetic for the hospitality industry.

Primary Logo

Secondary Logo

Typography

Typeface Selection

The Serenity font, created by Rian Hughes of Device Fonts, takes inspiration from the post-Futura design style. The geometric shapes are seamlessly combined with calligraphic curves, making it a perfect choice for Cinco Terras Coffee. The modern geometric and calligraphic elements of Art Deco design blend harmoniously in to give the brand's visual identity a warm and elegant look suitable for the hospitality industry context.

Typography Usage

Serenity typefaces with different variations are used across design assets to distinguish visual hierarchy.

Color

Selection of Color

Color plays a crucial role in conveying the brand's mood, emphasizing elegance, quality, and approachability. Drawing inspiration from the Art Deco color palette known for its sophistication and optimism, the chosen colors aim to create a timeless and enduring aesthetic. This intentional selection aligns with the brand's attributes and contributes to a cohesive visual identity.