ai.ly

“ai.ly” is a business concept using AI voice-based technology to assist users in preparing, managing, and excelling in job interviews.

CAPSTONE

Tools

Figma, Adobe Photoshop, Adobe Illustrator, Adobe After Effect, Adobe Premiere Pro

Roles

Project Manager

Visual Designer

Collaborator

Skills Used

Concept Testing, Design Interviewing Guidelines, Prototyping, Workshop Design & Facilitation, Branding Design, Video and Motion Editing, Business Development tools

Scope

Design Research, Design Innovation, Product Design, UX/UI Design, Branding

Showcase

The project selected for

Team

Andrés Galicia

Akanksha Shrivastava (AK)

solution

overview

process

growth & opportunities

Overview

A 15-week collaborative studio built upon the 4-month design research of motivation and self-efficacy in young adults for self-development. ai.ly was created as an AI companion tool to assist users in achieving their goals, overcoming challenges, and developing potential. Through the design thinking process, the project mainly focuses on the job interview process as the MVP.

A 4-min-video summary of the overall project concept, functionality, and business development

Problem Statement

How do we help job applicants overcome obstacles and stay motivated to achieve their career goals?

Young professionals and college graduates encounter challenges in the competitive job market, navigating a complex and often overwhelming application process that can lead to discouragement and mental health issues due to frequent rejection. While self-motivation is crucial for success, it necessitates support to overcome barriers. The interview stage is pivotal, demanding thorough preparation and practice to enhance the likelihood of success in the job application process.

Why Interview Process is Crucial?

Interview Process Facts

8.3%

of candidates have are called to proceed to the interview stage

24+

days on average to land on interview

7

seconds to make a good first impression

3-10

interviews to land on the job offers

As job applicants navigate challenges in the hiring process, reaching the interview stage becomes a pivotal opportunity. This phase allows for a thorough assessment of candidates, empowering employers to make well-informed decisions about potential hires.

Objectives

1) Enhancing job interview performance

2) Boosting Motivation and Overcoming Barriers

solution

overview

process

growth & opportunities

Process

Research

Through the process of design thinking. ai.ly was derived from 4-month of design research on self-motivation to self-actualization.

Findings

The research discovered 3-pillar goals that people wish to improve as the goals that lead them to self-actualization: healthy, wealthy, and wise.

However, five factors hinder achieving these goals: mindsets, support systems, time, habits, and metrics.

Ideation

Initial Concept

The support system tool helps people achieve 3 pillars of goals. The primary role of ai.ly is to help users stay motivated and improve self-efficacy through positive psychology.

The team leveraged barriers to address habit and mindset changes by creating a support system with metrics, aiding users in goal achievement and time management, and assisting with AI technology.

Conducting further research to provide the directional method, the team discovered motivational interviewing, a technique that facilitates mindset shifts and positive behavior development, which became integral to the core concept of ai.ly.

Concept Development

It was challenging for the ai.ly concept to tackle all three pillars of goals simultaneously within the given timeframe, which prompted the team to narrow and focus on a specific goal.

Focusing on this niche area allows the team to see the deliverable of the concept, but there are also further opportunities and potential for career skill enhancement and development that expand from job interview preparation to broader horizons.

Narrowing from the three pillars of goals are, Healthy, Wealthy, and Wise. We narrow it down to a wise pillar goal.

Scoping down in the direction of the realm of skill enhancement given in the area of career development

With the leveraging of ai-voice-based technology, we focus specifically on job interviewing activity.

Methodology of Self-efficacy and Stay Motivated of ai.ly

Positive Psychology

Incorporates the principles of motivational interviewing, the O.A.R.S. framework from positive psychology. By leveraging this approach, ai.ly aims to maintain, improve, and increase users' self-efficacy, the belief in one's capability to achieve goals. The platform's design, based on O.A.R.S., ensures that users remain motivated and resilient throughout the job-hunting process, which can be riddled with challenges and setbacks.

User Flow

Prototyping

This stage ensures the ai.ly concept's feasibility, desirability, and viability. We prototyped testing the AI technology interaction, voice-based interaction, and tracking, rewarding, and reminding systems.

Workshop

The workshop provided medium-fidelity prototyping simulating the voice-based interaction with ai.ly and walked through the journey and rewarding options.

Feedback

The overall feedback presents that ai.ly enhances users in the job interview process, motivates users, and demonstrates its value. However, 2 key areas need of improvement

Users want other forms of rewarding

  • Rewards are more centered around jobs and job interviews, so external partnerships with job-related platforms are key.

  • Recommendations for providing soft-skills training certificates after completing the AI.ly assessment would be more fruitful to interviewees as they can share it with other platforms.

Improvement on the Dashboard UI

  • The UI of the dashboard seemed a little busy for the users; therefore, the navigation was not seamless. The UI journey of the dashboard can be improved.

Iteration

We took the feedback and made the adjustment to the reward system, in which the incentivize element changed from point redemption for partnership products/services benefits to getting certified for soft skills abilities progress. This change makes the user experience more lean and streamlined.

initial user flow and feature

new user flow and feature

solution

overview

process

growth & development

Solution

Here comes ai.ly!

An AI-powered companion, ai.ly, is designed for young professionals in the creative fields to tackle the job market with voice-guided assistance and real-time feedback to guide you through every step. By incorporating positive psychology, ai.ly enhances your interview preparation, management, development, and success, ensuring you stay encouraged and excel in job interviews.

Core Features

Mock Interview and Managing

Conducting mock interviews tailored to the position and company you applied for. Managing, organizing, and tracking job applications and progress.

Visual: The dashboard was designed to make it easy and simple to organize tasks for each application process.

Performance and Insight Analysis

Provide and analyze your interview performance and diction to improve your interview skills.

Visual: Speedometer-style visualization is suitable for reporting a single key performance indication that is visually engaging.

Soft-Skills Certification

To excel in the interview requires practice, and practice makes perfect. ai.ly provides soft-skills certificates as you develop your soft skills. The certificates can be attached to CVs and impress recruiters.

Experience: This feature is designed based on the OARS method to give recognition and value to the unrecognized skills (soft-skill) which are often essential in career development.

Reminder and Encouragement

Rejection letters can be torn so ai.ly apply positive psychology to make sure you stay positive throughout your journey to your dream job

Experience: This feature design to encourage users’ motivation and create an optimistic environment, and the reminder is designed to nudge and push users to be on track toward their goals.

How does it work?

01 Download the extension

ai.ly work as the Chrome plug-in, connecting with smart devices and enabling the voice interaction

02 Run ai.ly on your job description

Run ai.ly on the Job description page, and it will analyze and generate custom interview practice contents.

03 Practice your interview with ai.ly

practice your interview with the tailor-made mock interview with ai.ly and see the feedback on your performance.

solution

overview

process

growth & opportunities

ai.ly Growth & Opportunities

Market Value

To position ai.ly effectively with a particular focus on the growing influence of AI in the recruiting market. The rapid integration of AI in the recruiting space has reshaped the way hiring processes are conducted. ai.ly can leverage this growth to provide a great value proposition.

Competitors Analysis

By leveraging AI technology, ai.ly is poised to address the evolving needs of job seekers and employers in this dynamic landscape. Voice-based interaction feature set it apart from competitors by offering a more immersive, realistic, and personalized interview preparation experience.

Pricing

ai.ly Basic

Free

Get into the right headspace to land your dream job with the free Ai.ly basic plan.

  • Sample questions and answers

  • Basic analysis and feedback

  • Access to certification tests

  • Plug-in to Chrome browser

ai.ly Growth

$9.99/mo

This plan offers personalized coaching and feedback, helping you master the art of interviewing.

  • Everything on the Basic plan

  • Mock interviews with ai.ly chatbot

  • Advanced analysis and feedback

  • Automized soft skills certification

1-Week Free Trial

What makes ai.ly difference?

AI-Technology

Leveraging AI technology enables tailored voice-guided interview coaching, providing users with industry-specific mock sessions and real-time feedback.

Positive Psychology

The platform incorporates positive psychology techniques, helping users maintain motivation and resilience throughout their job-hunting journey. Transforms rejections into opportunities for growth, fostering a positive mindset.

Expertise in Interview

Leveraging expertise in job interviews to offer comprehensive feedback on users' answers, body language, and tone.
AI-driven insights help users identify and improve upon their weaknesses, transforming them into strengths.