Datature
Marketing & Sale Creative Designs
Tools
Adobe Photoshop, Adobe Illustrator, Adobe After Effect, Adobe Premiere Pro, Figma, Canva
Role
Creative Designer
Marketing Strategist & Operation
Skills Used
Graphic Design
Editing Video and Motion Graphic
Print Production
SEO, SEM
Social Media Strategy
User Research
Business Analysis
Data and Research
Data Analysis and Insights
Scope
Branding and creative designs
Print Production
Marketing and Sales Collaterals
Digital Marketing Strategy
Content Marketing Strategy
Overview
At Datature, I contributed as a Marketing Designer and Operations, working across brand, product, and marketing to support go-to-market and sales initiatives. My work focused on translating complex AI systems into clear, structured visual communication, developing creative assets, product visuals, and digital content used across campaigns, social media, and sales enablement. This highlights my contributions to exhibition design materials across industries, as well as motion and video graphics designed to strengthen brand presence and communication.
A Singapore- and US-based Vision AI startup providing an end-to-end platform for building, training, and deploying computer vision models, enabling organizations to operationalize visual data. Designed for real-world applications, Datature transforms visual data into actionable insights across industries such as manufacturing, agriculture, healthcare, logistics, etc.
Exhibition Visual Display
Designed to capture attention and communicate value within seconds
Developed pull-up banners and backdrop systems across industries, translating complex Vision AI solutions into clear, structured visuals. Through a strong hierarchy and concise messaging, each design communicates its key value within seconds while strengthening brand presence among industry-specific audiences. I led the process end-to-end, from concept and design through production and print for 9 exhibitions/tradeshows Datature attended
Backdrops
Backdrop designs vary by exhibition, aligning with Datature’s strategy for each industry and product focus. While the visual system remains consistent, the messaging shifts to emphasize key use cases and product value.
Selected Work Present
Displayed at
Manufacturing Tech Southeast 2025
Backdrops for Manufacturing
This design builds on the existing visual system while adapting the format to meet specific trade show requirements. The layout was modified to fit new dimensions while maintaining overall design consistency. Messaging was also updated to align with the Manufacturing industry, ensuring relevance without compromising the core brand identity.
Backdrops for Healthcare and Medical Imaging
Displayed at
HCP 2025
RSNA 2025
This backdrop system was designed to support the launch of Datature’s Vi (Vision-Language Model) product across multiple exhibitions. Rather than creating new assets for each event, I developed a modular system that could be reused and adapted across different contexts.
One panel presents the core VLM concept and value, while the second is tailored to industry-specific messaging. The panels work together as a unified display or independently as standalone assets. This approach increases flexibility, reduces production overhead, and supports a more sustainable exhibition strategy.
Pull-Up Banners
Pull-up banners act as key visual entry points, using use-case imagery to simplify complex Vision AI concepts and demonstrate how Datature’s solutions apply to real-world business operations. Each design is tailored to different industries, with imagery and use cases adapted to reflect specific contexts while maintaining a consistent visual system.
Selected Work Present
Pull-up Banner Presenting Datature NEXUS
Displayed at:
Robotics — Robotics Summit & Expo, Automate Show
Manufacturing — Manufacturing Technology Southeast, SouthTec
Agriculture — FIRA USA
This design builds on the existing visual system, the copywriting message, and use cases, visually adjusted and adapted to the industry’s vertical. These pull-up banners were designed when the main Datature’s product was only NEXUS. Selected banner industries are Robotics, Manufacturing, and Agri-Tech.
Pull-up Banner Presenting Datature Vi (VLM)
Displayed at:
Healthcare & Medical Imaging — HCP Conference, RSNA Exhibition
Supply Chain & Logistics — MODEX
Building on the existing visual system, the design was adapted to highlight VLM (Vision-Language Model) capabilities, where the interface translates visual data into meaningful outputs and real-world applications. This includes direct visual questioning and structured report generation. As a core feature of the Vi product, these elements are integrated to communicate its full potential clearly and effectively.
Medical Imaging and Healthcare
*Award-Winning Design Work
The designs received recognition from the GDUSA 2026 Digital Design Awards
For this vertical, I designed a two-banner system to support clarity and depth of information. One banner focuses on use-case visualization within medical imaging, while the second highlights the VLM workflow and fine-tuning process, illustrating how the solution can be integrated into a client’s system. Together, they provide both contextual understanding and technical insight, enabling audiences to quickly grasp real-world application and implementation
Marketing & Sale Communication Materials
Designed to translate complex AI into clear, accessible narratives for non-technical audiences
Developed marketing and sales materials for Datature, translating complex Vision AI systems into clear, structured communication. The work spans brochures, platform demonstration videos, blogs, and supporting visual assets, combining written and visual storytelling to guide understanding and engagement.
Through concise messaging, strong hierarchy, and purposeful visuals, each asset communicates product value effectively and supports go-to-market and sales initiatives, helping audiences quickly grasp real-world applications.
Brochures
Designed brochures for exhibition and sales contexts to support product communication beyond initial touchpoints. These materials help audiences understand Datature’s Vision AI platform through clear, structured content that balances high-level overviews with applied use cases.
Platform Brochure
Serves as a foundational asset for product education and supports consistent messaging across different touchpoints of the Vision AI model workflow.
The brochure enables both technical and non-technical audiences to quickly understand the platform's capabilities in exhibition and sales settings. A structured marketing asset designed to communicate Datature’s end-to-end Vision AI platform, covering the full workflow from data preparation to model deployment. Using modular layouts and a clear hierarchy.
Vi (VLM) Platform Demonstration Video
Developed short-form (5–10 seconds) demonstration videos for Datature’s Vi (Vision-Language Model), using UI overlays and real-world imagery to translate complex AI workflows into clear, visual interactions. Each video showcases how the platform generates meaningful outputs, such as visual queries and structured reports, within real-world use cases.
Built for rapid comprehension, the videos communicate key product value within seconds while supporting understanding across industries, including medical imaging, agriculture, and supply chain. Led end-to-end production, from concept development to motion design and final delivery.